New Name: New Brand: Same Quality
Love often comes in like a slow dawn, and so does growing up. Life is comfortable, and everything fits well, and then one day you wake up to find that you’ve outgrown what used to fit perfectly. When we’re young, that means buying new clothes and shoes, and learning how to deal with scrawny limbs. Once we’re older, it means making changes, being willing to move on from what was once comfortable into something new, because the old doesn’t quite fit anymore.
That is precisely how I came to rebrand. “Zahara’s Events + Design” was a wonderful business name, brand, and identity that served me well for six years. But just as a girl growing into womanhood finds her taste and style changes with time, so I have changed.
And now, after two years of branding worksheets, design comps, pages and pages of notes haphazardly scratched down whenever inspiration came, books read, countless conversations with friends, more brand evaluation, and many hours of work (and some tears), my new brand is finished, and the website and blog are live. Honestly, I can’t begin to express how happy I am with the design, and how at well-styled and home my work looks here. Don’t you agree?
I’ll write a bit more in coming days about this process, but for now, let’s just enjoy looking, shall we? My designer Sofia Boyer, is a genius, by the way. She took all of my crazy dreams and hopes and wishes and random notes and Pinterest boards and created something cohesive and absolutely perfect. There’s certainly no one else to whom I would entrust my brand identity, and she fully delivered on everything… and then some.
But honestly? This website and brand would be nothing at all without the amazing people who believe in me, trust me, support me, and inspire me— my clients. Friends, without you, this business is nothing but a dream-turned-joke. That you would trust me with the privilege of designing your wedding, that is an honor I never take lightly. Thank you for your support over the years. It truly does mean the world to me.
I hope this gives you some insight on why we have made this huge change. It is with open arms and a full heart, that I welcome you to Keitha Thomas Designs. Please click around, and get to know us!
Keitha Thomas Designs is a floral and event design company based in Richmond, Va and servicesthe DC and New York areas. We offer a custom approach to floral artistry and event production such as event styling, theme development, lighting ,draping, custom stationery and couture linens.